Passive Income is NOT Completely Passive


I saw an advertisement today that I can’t stand. A lady asked, “Do you have a laptop? Do you have a dollar?” Then she said, “If you said yes to those questions, then you have the formula to make passive income.” She was trying to sell a course or something for $1.

While it is true that it doesn’t take a lot of physical things to make passive income, it does take a lot of one thing: time. A lot of people disregard this, because you can’t see time. And the goal is to make passive income, which doesn’t require hands-on time.

However, making passive income still requires time. Especially at first. Passive income is like making a plane fly. Eventually it’s in the air and can be on autopilot for the most part. But it requires a ton of energy to get the plane in the air.

Starting a passive income business means you have to spend plenty of time (likely months) working on your products and advertising them. Even if you put in the work to create a product, no one will know about it unless you show them. And you can’t stop for a while. You have to continue showing people what you do, or they’ll forget about you. Imagine if you were trying to take off in a plane. Even if you got going pretty fast, you would basically have to start over if you slowed down. You can slow down once you’re in the air.

For some other motivating ideas (or if you want to look at some print-on-demand products) check out my Etsy shop. All my coffee mugs are only $11.

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